Digital roadmap

A digital roadmap is a precise roadmap that translates the implementation of a digital corporate strategy into specific actions and timed projects. It defines short- to long-term goals, identifies required technological improvements and includes measures such as the introduction of new technologies or employee training. As a dynamic tool, it is regularly adapted to respond to market and technology changes and helps monitor and control the progress of digital transformation.

Analysis and planning:

In the first phase of analyzing and planning a digital roadmap, the goals of the digital transformation are defined based on the company or organizational strategy. This phase includes an as-is analysis of the current digital infrastructure, capabilities and processes, as well as the identification of needs and digital gaps that need to be closed in order to achieve the defined goals.

Development and implementation phase

In the development and implementation phase, the projects and initiatives that have the greatest impact on achieving goals are prioritized. Here the projects are planned in detail, including determining time frames, resource requirements and responsibilities. The implementation of these projects may involve the introduction of new technologies or the optimization of existing systems.

Monitoring and adjustment

During the review and adjustment phase, the performance of the implemented measures is continuously monitored. Feedback from stakeholders and users is collected and used to adjust the roadmap if necessary. This iterative improvement process ensures constant development of the company's digital capabilities and ensures that the roadmap remains in line with the ever-evolving digital landscape and the company's business goals or the organization's goals.


The scope of a digital roadmap can vary significantly and depends on various factors that apply to both companies and organizations. Here are some of these factors:

  1. Size and complexity: Both large companies and international organizations with large departments and diverse services or programs often require a more comprehensive roadmap to cover all relevant aspects.

  2. Reach of the digital transformation: The more comprehensive the desired transformation is, the more detailed and far-reaching the roadmap must be. This includes a wide range of projects, from implementing new technologies to redesigning processes, which can be relevant to both companies and organizations.

  3. Time frame: The roadmap can include short-term, medium-term and long-term goals. A longer time frame often leads to more extensive planning that takes into account both adaptation to current requirements and long-term strategic goals.

  4. Industry and market dynamics: Industries that are characterized by rapid changes, such as technology or e-commerce, require updated roadmaps more frequently. These can be more extensive to allow room for adjustments and future trends, which is relevant for companies and organizations alike.

  5. Existing digital maturity: Companies and organizations that already have an advanced digital infrastructure may need a less extensive roadmap than those that are starting from scratch and aiming for a more comprehensive transformation.

Typically, a digital roadmap includes a mix of strategic goals, specific projects, timelines, resource allocations, responsibilities and metrics for success. The exact design can range from a relatively simple document for smaller companies or organizations to a complex, multi-layered plan for large, multinational corporations.


The terms "digital strategy" and "digital roadmap" are closely linked, but they have different focuses and goals. Here is a delimitation of the two concepts:

  1. Digital strategy:

    • Goal : The digital strategy is a comprehensive vision and a long -term plan that leads the digital transformation of a company or an organization. It determines the overarching goals and priorities and describes how digital technology should be used to achieve these goals.
    • Focus : The digital strategy focuses on strategic decisions and business orientations. It deals with questions such as market positioning, competitive advantages and growth opportunities that are to be realized through digital initiatives.
    • Elements : A digital strategy can contain elements such as vision, mission, values, business goals, target groups, competitive analysis and strategic initiatives.
  2. Digital roadmap:

    • Goal : The digital roadmap is a tactical plan that defines concrete steps and measures to implement the digital strategy. It serves as instructions and schedule to put the strategic goals into practice.
    • Focus : The digital roadmap focuses on the implementation level and answers questions such as "What do we have to do to achieve our goals?" And "In what order should these steps be taken?"
    • Elements : A digital roadmap typically contains measures, projects, milestones, schedules, resource assignments and responsibilities.

Overall, it can be said that the digital strategy specifies the overall frame and the strategic direction, while the digital roadmap sets the specific steps and the schedule for the implementation of this strategy. The two concepts are connected because the roadmap is an instrument to implement the strategy.

Various departments should work closely together when creating and implementing a digital roadmap.

The departments involved depend on the goals and the scope of the digital transformation, but typically the following departments should be involved in this process:

  1. Management and board member:

    The management and the board play a key role in determining the overarching strategic goals and the approval of the digital roadmap. You must ensure the orientation of the digital initiatives to the business strategy.
  2. IT department : The IT department is responsible for the technical implementation of the digital roadmap. It plays a central role in the selection and implementation of technologies as well as ensuring the safety and scalability of the systems.

  3. Marketing and Sales:

    These departments are often affected directly by digital initiatives, especially when it comes to marketing automation, customer relationship management (CRM) and sales support. You should make sure that the roadmap takes your needs into account.
  4. Human resources department (HR):

    The digital transformation can have an impact on the workforce and the skills of the employees. The HR department should be included in the planning of training and retraining measures.
  5. Financial department:

    The financial department is responsible for budgeting and resource allocation. It should ensure that the financial resources for the implementation of the roadmap are present and are adequately distributed.
  6. Customer service and support:

    These departments are often closely linked to customer interactions and experiences. You should ensure that digital initiatives improve customer satisfaction and support.
  7. Research and development (R&D):

    In the case of innovation-driven companies, the F&E department plays an important role in identifying and researching new technologies and solutions.
  8. Legal department and compliance:

    The legal department should ensure that all digital initiatives meet the legal and regulatory requirements.
  9. Project management and change management:

    These departments are crucial for the planning, implementation and monitoring of the roadmap and the guarantee of a smooth transition and the acceptance of the changes by the employees.

Collaboration and communication between these departments are crucial to the success of the digital roadmap, ensuring that strategic goals are achieved and that digital initiatives meet the needs of all relevant areas.