Digitale Transformation

Digital transformation management is a comprehensive approach to controlling and implementing digital changes in companies or organizations.

In contrast to the digital strategy and the digital roadmap, which focus on the planning and alignment of digital initiatives, digital transformation management deals with the effective implementation of these initiatives and the design of the change process.

It ensures that the planned digital changes are successfully implemented in practice and provide sustainable added value for the company or organization.

Implementation focus

Digital transformation management focuses on the practical implementation of the goals and measures defined in the digital strategy and the digital roadmap. It's about actually implementing the planned changes in the company or organization.

Change Management

Digital transformation management includes extensive change management strategies and activities. It takes into account the effects of digital changes on employees, processes and corporate culture and aims to successfully manage these changes.

Continuous improvement

It promotes a culture of continuous improvement and innovation by using feedback and insights from ongoing projects to adapt and optimize the strategy and roadmap.

Long term vision

Digital transformation management aims at a long-term vision. It recognizes that digital transformation is a continuous process and not just a one-time project.

Organization-wide integration

Digital transformation management aims to integrate digital changes throughout the entire organization rather than implementing them in isolation in individual departments or areas.


Digital transformation management is agile and adaptable. It allows you to react flexibly to changing conditions, opportunities and challenges without losing sight of the overall strategy.


A digital transformation manager is responsible for planning, controlling and implementing digital transformation projects in a company or organization. The tasks of a digital transformation manager are diverse and include, among other things:

  1. Development of the digital strategy: The manager works closely with management to develop a clear digital strategy. This strategy should establish the company's long-term goals in terms of digital transformation and innovation.

  2. Project planning and coordination: The manager is responsible for planning transformation projects. This includes defining goals, milestones, resource requirements and timelines. He also coordinates the various project teams and activities.

  3. Change Management: An important task is the design and implementation of change management strategies. The manager ensures that employees understand, accept and successfully implement the changes.

  4. Technology selection and implementation: The manager selects the right digital technologies and tools required to implement the strategy. He monitors the implementation and ensures that the systems function smoothly.

  5. Communication and stakeholder management: Effective communication with all stakeholders, both internal and external, is crucial. The manager must ensure that everyone involved is informed about the progress of the digital transformation.

  6. Risk Management: It is important to identify risks and develop strategies to minimize risks. The manager must identify possible stumbling blocks at an early stage and react to them.

  7. Measuring progress: The manager develops metrics and performance metrics to monitor the progress of the digital transformation and measure the success of the strategy.

  8. Training and qualification: Employees often need to learn new skills to implement digital changes. The manager ensures that training programs and qualification measures are in place.

  9. Budget management: The financial planning and management of the transformation projects is also part of the tasks. The manager ensures that the budget is met and resources are used efficiently.

  10. Continuous Improvement: Digital transformation is a continuous process. The manager ensures that the strategy and projects are continually reviewed and optimized to ensure long-term success.

Overall, the Digital Transformation Manager plays a key role in shaping the digital future of a company or organization. He works closely with various departments and stakeholders to ensure that digital transformation is implemented efficiently and successfully.

Digital transformation brings with it many opportunities, but also challenges. Here are some of the main problems that can arise in digital transformation:

  1. Resistance to change: One of the biggest challenges is resistance to change from employees and managers. Switching to new processes, technologies and ways of working often requires a change in thinking and can be met with resistance.

  2. Lack of digital skills: Many employees may not have the necessary digital skills to successfully participate in digital transformation. Training and qualification measures are therefore often necessary.

  3. Technical Challenges: Implementing new technologies can pose technical challenges, such as integration issues, privacy concerns, and security risks.

  4. Costs: Digital transformation often requires significant investments in technology, training and consulting. Cost can be a barrier, especially for smaller businesses.

  5. Data protection and compliance: Compliance with data protection regulations and legal regulations is crucial in digital transformation. Violations can have serious legal consequences.

  6. Cultural change: Changing corporate culture towards more agility, innovation and digital thinking can be difficult and often requires time and persuasion.

  7. Uncertainty about the future: Technological developments and market changes are difficult to predict. Companies must be flexible and able to adapt to changing conditions.

  8. Lack of a clear strategy: Without a clear digital strategy, the transformation can be aimless. A clear vision and roadmap are crucial.

  9. Lack of leadership and governance: Digital transformation requires strong leadership and clear governance structures to ensure projects are delivered effectively.

  10. Competitive pressure: The competition in almost all industries is intense. Companies and organizations must constantly develop in order to remain competitive.

These problems can vary in severity depending on the company or organization. A successful digital transformation requires careful planning, a clear strategy and the willingness to face challenges and find solutions.


Experience from successful digital transformations in companies and organizations shows that an increase in efficiency of around 20% can be achieved. This is made possible by various factors in the Microsoft 365 ecosystem:

  1. Collaboration on SharePoint: Using SharePoint for collaboration enables teams to store documents and information centrally and edit them together. This reduces the need to send emails with file attachments as all relevant information is easily accessible.

  2. Automation of workflows: By integrating Microsoft Power Automate, repetitive tasks can be automated. For example, approval processes, notifications and data synchronization can be carried out automatically, saving time and effort.

  3. Real-time communication with Teams: Microsoft Teams enables effective real-time communication and collaboration between team members, regardless of their location. This reduces the need for physical meetings and speeds up decision-making processes.

  4. Data visualization with Power BI: Using Power BI makes it possible to convert data into meaningful visualizations. This supports better decision making and enables business processes to be optimized based on real-time data.

  5. Security and Compliance: The Microsoft 365 ecosystem offers robust security features and compliance tools that help keep data secure and compliant with regulatory requirements.

  6. Mobility and remote work: The ability to access Microsoft 365 from different devices supports mobility and remote work. This increases employee flexibility and can increase productivity.

The specific efficiency improvements can vary depending on the size of the company, the industry and the extent of the digital transformation. It's important to consider individual goals and requirements to get the maximum benefit from the Microsoft 365 ecosystem.



  1. Integration and Compatibility: Microsoft 365 offers a wide range of integrated tools and services that work seamlessly together. This can increase efficiency and make collaboration easier.

  2. Awareness and Acceptance: Microsoft 365 is one of the most widely used and accepted platforms worldwide. Most employees are familiar with Microsoft products, which reduces training and onboarding efforts.

  3. Continuous Improvements: Microsoft constantly invests in the improvement and further development of its products. Companies and organizations benefit from regular updates and new functions.


  1. Dependence on one provider: The strong dependence on Microsoft can lead to strategic risks, especially if Microsoft changes its licensing policy or increases prices.

  2. Cost: While Microsoft 365 may be cost-effective initially, the overall cost can increase over time, especially if additional services and licenses are required.

  3. Lack of Flexibility: Using Microsoft 365 exclusively can limit flexibility as companies may be limited to the solutions offered by Microsoft and not consider alternatives.

  4. Data security and privacy: Companies and organizations need to ensure that their data in the Microsoft 365 cloud is secure and compliant with data protection regulations. This may require additional measures and costs.

  5. Future Developments: The technology industry is dynamic, and future developments could change the needs of a business or organization. Being too tied to one platform can limit adaptability.

Overall, it is important to take a balanced approach. Businesses and organizations should consider specific needs, goals and budgets and ensure they develop long-term strategies to minimize vendor lock-in while leveraging the benefits of the Microsoft 365 platform.